At 77sh, protecting the personal information of every Filipino player is a core responsibility. This Privacy Policy explains what data we collect, why we collect it, how it is used, and the rights you have over your own information when using our platform.
When you register and use the 77sh platform, we collect certain personal information that is necessary to provide you with a safe and functional entertainment experience. This includes your full name, date of birth, email address, mobile number, and residential address in the Philippines, which are required to verify your identity and comply with applicable regulations. We also collect financial information such as your preferred payment method and transaction history in Philippine pesos (PHP) to process deposits and withdrawals accurately. Technical data — including your IP address, device type, browser version, and session activity — is gathered automatically to maintain platform security and improve performance. If you contact our support team, we may retain records of that communication to help resolve your concern and improve our service quality. We do not collect sensitive personal information beyond what is strictly necessary for account management, identity verification, and regulatory compliance. All data collection practices are carried out in accordance with the Data Privacy Act of 2012 of the Philippines.
The personal data we collect is used exclusively to operate, maintain, and improve the 77sh platform for Filipino players. Your identity information is used to verify your account, prevent fraud, and comply with anti-money laundering requirements that apply to online entertainment platforms in the Philippines. Transaction data is used to process your PHP deposits and withdrawals, investigate any payment disputes, and generate account statements upon request. Technical and usage data helps us identify and fix platform issues, optimise the mobile experience, and ensure that games and betting features load reliably on Philippine networks. We may use your contact details to send you important account notifications, security alerts, or updates about changes to our terms and policies — these communications are not optional as they relate directly to your account. Where you have given explicit consent, we may also send you promotional messages about new games, bonuses, or platform features; you can withdraw this consent at any time by contacting support at [email protected]. We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.
77sh does not share your personal information with third parties except in the limited circumstances described in this section. We work with trusted service providers — such as payment processors, identity verification partners, and cloud infrastructure providers — who access your data only to the extent necessary to perform their contracted services on our behalf and are bound by strict confidentiality obligations. In cases where Philippine law, a court order, or a regulatory authority requires us to disclose your information, we will comply with that legal obligation and, where permitted, notify you of the disclosure. If 77sh undergoes a business restructuring, merger, or acquisition, your data may be transferred to the successor entity, which will be required to honour the commitments made in this Privacy Policy. We do not transfer your personal data to countries outside the Philippines unless adequate data protection safeguards are in place and the transfer is necessary to deliver the service you have requested. Any third-party partner that receives your data is prohibited from using it for any purpose other than the specific service they provide to 77sh. We review our third-party relationships regularly to ensure ongoing compliance with Philippine data privacy standards.
The 77sh platform uses cookies and similar tracking technologies to deliver a consistent and personalised experience for Filipino players across desktop and mobile devices. Essential cookies are required for the platform to function correctly — they manage your login session, remember your preferences, and keep your account secure during each visit. Analytics cookies help us understand how players navigate the platform, which pages are most visited, and where technical issues may be occurring, so we can make targeted improvements. We do not use third-party advertising cookies or allow external ad networks to track your behaviour across other websites through our platform. You can manage your cookie preferences through your browser settings; however, disabling essential cookies may affect your ability to log in or use certain platform features. On your first visit, you will be presented with a cookie notice that allows you to accept or adjust non-essential cookies before they are set. We review our cookie usage periodically and update this section whenever our practices change.
As a registered player and data subject under the Data Privacy Act of 2012, you have a number of rights regarding the personal information that 77sh holds about you. You have the right to access a copy of your personal data, to request corrections if any information is inaccurate or incomplete, and to request deletion of your data in circumstances where it is no longer necessary for the purposes for which it was collected. You also have the right to object to certain types of processing, to request that we restrict how we use your data while a dispute is being resolved, and to receive your data in a portable format where technically feasible. To exercise any of these rights, please contact our Data Protection Officer by emailing [email protected] with a clear description of your request and sufficient information to verify your identity. We will respond to all valid requests within the timeframe required by Philippine law, and we will not charge a fee for reasonable requests. If you believe your data privacy rights have been violated, you have the right to lodge a complaint with the National Privacy Commission of the Philippines. We are committed to resolving all data-related concerns promptly and transparently.
We implement industry-standard technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission, secure server infrastructure, access controls that limit who within 77sh can view your personal data, and regular security assessments of our systems. Despite these precautions, no online platform can guarantee absolute security, and we encourage you to use a strong, unique password for your 77sh account and to keep your login credentials confidential at all times. We retain your personal data for as long as your account remains active and for a reasonable period thereafter as required by Philippine law, anti-money laundering regulations, and our internal record-keeping obligations. When your data is no longer required, it is securely deleted or anonymised in accordance with our data retention schedule. In the event of a data breach that is likely to affect your rights and freedoms, we will notify you and the National Privacy Commission as required by applicable law. Your security is a priority we take seriously at every level of our platform operations.
77sh reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, platform features, or applicable Philippine law. When we make material changes, we will post the updated policy on this page with a revised effective date and, where appropriate, notify registered players by email or through an in-platform notice. We encourage you to review this page periodically so that you remain informed about how we protect your personal information. Your continued use of the 77sh platform after any update is posted constitutes your acceptance of the revised Privacy Policy. If you do not agree with the updated terms, you should stop using the platform and contact support to request account closure and data deletion. For any questions or concerns about this Privacy Policy or our data handling practices, please reach out to us at [email protected]. You may also visit our FAQ page for quick answers to common privacy-related questions.
Our support team is available around the clock to help Filipino players with any data privacy concerns. You can also check our FAQ for quick answers, or register today to start enjoying the 77sh platform with confidence.